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IMS seleccionado por Twitter como representante de ventas en América Latina

por Isaac Ramírez 2

Junio un mes muy ocupado para Twitter, cambios de imagen (ahora la avecita no tiene penacho), publicidad en tv de #NASCAR y también selección de nueva empresa para el tema de ventas en America Latina, y es que si vez la barba de tu vecina arder, lo prudente es que pongas la tuya en remojo.

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La noticia es que Twitter esta lanzando sus servicios publicitarios en Latinoamérica de la mano de IMS – Internet Media Services. Twitter pondrá a disponibilidad de las empresas de la región los sistemas de Tweets Promocionados, Cuentas Promocionadas y Tendencias Promocionadas.

¿Quién es IMS Internet Media Services?
IMS Internet Media Services es una compañía independiente líder en marketing y publicidad digital con experiencia en los mercados de Brasil y Latinoamérica. Con más de siete años de operación, la empresa tiene su sede central en Miami y también cuenta con oficinas en Argentina, Brasil, México, Uruguay y Chile.

Las divisiones de negocio de IMS incluyen servicios de agencia de marca blanca, compra de medios regional para clientes directos como Netflix y Open English, publicidad basada en performance a través de AdNetwork.net, y representación de ventas de Twitter. Además, IMS va a lanzar un DSP propietario que incluye segmentación de audiencia en Latinoamérica durante este año.

El Acuerdo de IMS con Twitter
IMS gerenciará todas las ventas en América Latina, excepto las operaciones en Brasil, que serán manejadas por Twitter directamente. Un equipo de ventas de IMS dedicado exclusivamente a Twitter comenzará a operar a principios de septiembre.

La suite de Productos Promocionados de Twitter incluye tres soluciones que las empresas pueden utilizar para expandir su alcance y ampliar su mensaje en Internet. Los formatos Promoted Tweets, Promoted Accounts, y Promoted Trends ya están disponibles en los Estados Unidos, el Reino Unido y Japón. La asociación de Twitter con IMS expandirá la disponibilidad de estos productos a toda América Latina.

Gastón Taratuta
CEO de IMS

“América Latina es uno de los mercados donde Twitter está creciendo más rápidamente, y vemos un interés significativo por parte de empresas que quieren utilizar los Productos Promocionados para impulsar su negocio”, aseguró Shailesh Rao, Vice Presidente de Ingresos Internacionales de Twitter. “Trabajar con IMS le da a Twitter un socio fuerte con presencia en la región y un fantástico equipo de gerenciamiento para darle soporte a nuestras necesidades. Este es el primero de muchos pasos que estamos dando en la expansión de la presencia internacional de Twitter, que incluirá un lanzamiento en Brasil este mismo año”.

“Juntos le ofreceremos a los anunciantes nuevas oportunidades para expandir la audiencia en América Latina y obtener valor de marca. El crecimiento de los medios sociales en Latinoamérica es uno de los más grandes en el mundo, y Twitter es una de las plataformas más reconocidas y utilizadas en la región”,

“Estamos muy contentos de ser sus representantes de ventas, y de colaborar con nuestra experiencia impulsando empresas digitales en los mercados de Latino América mediante esta asociación”.

A través de esta asociación con IMS, una de las empresas independientes de marketing digital más importantes de la región, la suite publicitaria de Twitter Productos Promocionados estará ahora a disposición de los anunciantes en uno de los mercados con más fuerte crecimiento.

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  2. My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am nervous about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

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